John K. Morgan is recognized throughout North America as the author of THE REP’S VIEW column which offered insight to the industry and was featured in KBDN (Kitchen & Bath Design News) for almost a decade. We are please to provide access to these and other publications by or about Morgan Pinnacle.
When I look at today's kitchen and bath consumers, I see shoppers who are more knowledgeable than ever. I also see consumers who are fully aware that they have myriad options in researching and planning their kitchens, baths and other residential spaces.
How much money do you leave on the table? That's a question that we often ask in our office. Though the company that I work in is a manufacturer's rep agency, my company is no different than the kitchen and bath dealer's in that we all seek to control costs and maximize profits. Making the most of the manufacturer programs offered to dealers and distributors is frequently an overlooked method in accomplishing this.