Morgan Pinnacle In The News

KBIS Q&A - Find Technology for Growing Your Business

morgan KBIS John K. Morgan, 2011 NKBA Vice President, Owner,Morgan Pinnacle LLC, learned early on, the importance of packaging and marketing his product.

By Annette Gray

The respectable baseball card collection he holds today is the result of careful cultivation from a young age. He simply applied the sales and marketing savvy that seemed to come inherently to the youngest member of a group of neighborhood childhood friends. The collection that according to Morgan, contains pages of Reggies, Nolans, Goose Gossages, Willie Stargells among others, is the result of selective trading and packaging. I would suspect the charisma and energy that Morgan is known for, may have also contributed to the successful equation even back then.


NKBA: Was your aptitude for sales and marketing apparent early on in your life? 
JM: Absolutely, I think it is genetic. We would all get together in the neighborhood to trade baseball cards and I knew that the other boys would trade anything for Oriole Players so I would spend my time trying to collect  average Orioles to trade with. I’d package a Mark Belanger and a Rich Dauer to trade for a Reggie Jackson or a Nolan Ryan. I was trading two or three Orioles at a time in exchange for the superstars of the day. It was all about packaging what they wanted in the right way.

NKBA: You’ve been giving a well-received chapter presentation that overviews the latest technology and how it can specifically be applied to the kitchen and bath industry. Where does this aptitude for technology and knowledge in the latest applications come from?
JM: My chapter presentation comes from my experiences in the field. My business is providing both technology and cabinetry to industry professionals and it gives me a unique view of how technology marries to our industry at the consumer interaction level. The success of the presentation has been in the sharing of ideas. I am able to share with the professionals in the room how other kitchen and bath professionals are using technology. I am able to bring ideas from across North America directly to the members of any local chapter. It is successful because we are learning from each other.

NKBA: When was your first exposure to the NKBA?
JM: My father was a member of the American Institute of Kitchen Dealers (AIKD) in the 70’s, and I can remember tagging along with him to functions. I recall going to kitchen shows in the 70s, and visiting my father on the show floor on the last day because that was the only day kids were permitted. I can honestly say that AIKD/NKBA have been a part of my family for as long as I can remember.

NKBA: How did leadership become part of your NKBA involvement?
JM: I have been fortunate to have served in many different roles. From councils, to committees, to the Board, to the EXCO to Ad Hocs to Task Forces. I’ve led, I’ve followed, and whenever I have tried to get out of the way there have always been leaders that grabbed hold of me and made sure that I did more. I am very fortunate. If I was asked to share advice with anyone thinking about getting involved, it would be this - just go out, work hard, and do your best every time for the association. If you do that for the association, you’ll be amazed at what the  association will do for you.

NKBA: What do you believe is the greatest strength of the NKBA as an organization?
JM: The NKBA’s strength comes from the diversity of its membership. We are not an organization of just manufacturers, or distributors, or designers, or dealers. We are many varied segments all pulling together to
better each other and the industry. I like to equate it to a basketball team. If you build a basketball team entirely out of 6’ 10” Centers, you are going to lose. If you create a team of only Point Guards, you will lose. The team needs a Point Guard, Center, and Power Forward, all working together toward a mutual success. The NKBA wins and will continue winning for all of us because we are a diverse team all working towards a common goal.

NKBA: What transitions or changes do you foresee for the NKBA as we continue to ride out an economically challenging time?
JM: I challenge the question. I do not think we can look to just ride out the economically challenging times in our
businesses nor as an association. We need to grab hold of this historic opportunity to build something new and even better than it was before. If we look to rebuild the past we will fail, we need to build for the future, and change is a huge part of that. We must be willing as professionals to change our businesses to meet the expectations of today’s consumer whether it’s products, communication or process. As an association, we
need to be willing to put ourselves in the forefront, adapting to the changing needs of the members. We must be ahead of the curve; none of us can afford to be behind it today.